The Importance of Public Relations For Your BusinessĮvery company needs a public relations department, or they must at least outsource this work to a PR consultant or agency. In order to maintain the distinction between the two, we will consider the importance of public relations and media relations separately. Having public relations and media relations divisions, or at least a representative for each one, is essential for every business. On the other hand, media relations is a part of public relations limited to the company’s interaction with journalists, bloggers, editors, reporters and others in the media business. Public relations is the act of maintaining, fostering and improving relations between others and your business. But these are different business processes. In the business world, public relations and media relations are often used interchangeably as they appear to be confusingly similar. ![]() Importance of Public Relations and Media Relations in Today’s Business Organization
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